Last updated on May 7, 2022

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Having easy access to the web has changed the way people shop for almost everything today. From mobile phones to dental services, it’s rare to blindly make a purchase decision without reading through several online reviews. 

Keeping this in mind, Caddle asked the largest Daily Active Panel of Canadian consumers which ratings and reviews they consider before purchasing a product.

Are Bad Ratings Really that Bad?

Consumers want to see a high star rating to ensure that the product is of quality and approved by other consumers. However, this doesn’t mean that bad reviews are bad news for your business. Caddle discovered that among those who read Ratings & Reviews, 65% want to read both high and low star ratings before making a decision.

Is Star Rating Important for Canadian Consumers? 

The Star Rating system rewards higher-performing products, and Caddle discovered that sorting high to low by star rating is how more than 50% of customers use reviews in their purchase decisions.

Some Reviews are More Valuable than Others 

Reviews have the power to gain customer trust, and they encourage people to interact with the company. However, only a few are successful in doing so. Consumers value helpful reviews, which means they want content and context reviews. 80% of Canadians think an ideal length is at least 1 to 3 sentences to consider it helpful in making a purchase decision.

Furthermore, 8 in 10 consumers also want to know whether a review source is from an actual buyer. With this in mind, Caddle has a unique approach to creating authentic reviews by targeting actual buyers of your products by leveraging our robust consumer receipt data.

What Can Caddle Do for You?

Caddle has spent 5+ years building a trusted panel of Canadian consumers, and now you can get access to our panel through our Reviews-as-a-Subscription (RaaS) service. Caddle’s RaaS service is the most competitive Cost per Review in Canada with a large and diverse panel, trusted by fortune 500 companies and has a simple and easy set-up.

Interested? Read more here!

*Disclaimer: all data presented is owned by Caddle and has a Margin of Error of 1% or lower.

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