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Understand and amplify the voice of your consumer

Make better decisions, faster

Increase your market share with ratings & reviews, user-generated content (UGC), consumer research, and receipt data

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1,000,000s

of receipts with your products waiting for ratings & reviews to be collected and syndicated

DELIVERING REVIEWS & RESEARCH FOR

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Today’s Research Reality

Today’s Research Reality

If you ask any marketing expert the key to brand success, they’ll all tell you the secret is to know your customer. But many brands do not engage their customers enough, and even if they do, they are often:

Asking the wrong questions

Relying on old or US market research

Going with gut instinct instead of insights

How it works

How it Works

Capture relevant insights for any challenge or opportunity. Engage seamlessly with shoppers at every stage of the consumer journey by leveraging the Caddle suite of tools. Caddle rewards panel members for actions ranging from video, survey, receipt capture, reviews, and more.

Largest Canadian Panel in Market

Largest Canadian panel in market

Caddle is the largest daily active survey panel in the Canadian Market, with over 10,000+ Daily Active Users and 100,000+ Monthly Active Users. Macro & niche data verticals range from Amazon Prime members to new moms, repeat customers to vegan buyers, and more.

Largest Canadian Panel in Market

Largest Canadian panel in market

Caddle is the largest daily active survey panel in the Canadian Market, with over 10,000+ Daily Active Users and 100,000+ Monthly Active Users. Macro & niche data verticals range from Amazon Prime members to new moms, repeat customers to vegan buyers, and more.

Why Us?

Why us?

Get rapid insights in 72 hours

Trusted by fortune 500 brands and major research firms

Rich, in-depth customer data, including purchase

Flexible options customized to suit your brand

Make Better Decisions, Faster, With Access to Rapid Insights at Every Stage of the Consumer Journey

Rapid response research solutions deliver insights from any audience at any stage of the consumer journey

OUR SOLUTIONS
Shopper/Trade Marketing

Equip Shopper Marketing teams with hyper-targeted shopper insights to sell smarter and position your Sales teams as thought leaders.

Consumer Insights

Empower Consumer Insights teams with Canada’s largest and most diverse panel, backed by industry experts and best-in-class methodology to deliver small and large studies in a fraction of the time and cost.

Brand Marketing

Equipping Brand Marketers with tools to drive trial and insights at every stage of the journey and empower them with data to make better decisions, faster.

Category Development

Equip Category Management teams with fresh category and shopper data at a retailer and category level or provide a more holistic view of the category.

eCommerce & Digital

Empowering Digital teams with insights and tools to accelerate share across all eCommerce platforms.

WHAT OUR CLIENTS ARE SAYING

“One of the key levers we use when we can’t always get organic reviews is our sampling program, where Caddle has been a great partner on the program, they really have a solid place in that program, where they provide the ease that other vendors cant for sampling and generating reviews.”

Shariq Hasan, eCommerce UGC Lead, Walmart

“Caddle has been an amazing company to work with so far. As a partner, they truly understand what we are trying to achieve as a Lab focused on the future of food.”

Dr. Sylvain Charlebois, Scientific Director, Agri-Food Analytics Lab

“Consumer experience in-store and online is determining where and how consumers shop. Having a good understanding of your consumers’ habits is a core competitive advantage moving forward. Collecting regular research and insights helps us stay ahead.”

Ryan Waddington, Managing Director, Marketing Development Organization, Purina

“When it comes to getting quick, reliable feedback from our consumers, the team at Caddle have been excellent partners. We’ve worked with Caddle on a handful of varied projects, and have been extremely happy with the results – the insights, support from their team, and creative problem solving.”

Jordan Cusner, Senior Manager, Consumer and Market Insight, McCormick & Company, Inc.

“Caddle helps provide Nielsen access to niche Canadian audiences, robust and in-depth data, and delivers with exceptional speed.”

Richard Lee, Vice President, Business Development, Nielsen

“Grocery trends are changing and evolving and so is our need for regular data on our shoppers.”

Kevin Mahoney, Insights Director, Kellogg's

“Ratings and reviews are very important as the economy opens back up and the eCommerce competitive environment continues to accelerate. Cultivating ratings and reviews for our products is critical.”

Kristina Rapljenovic, Assistant Marketing Manager, Nestlé

“Caddle provided us with a simple, cost effective, and credible method to get ratings and reviews quickly and seamlessly. They provided valuable insights and offered us exceptional service. They were true partners from start to finish.”

David Suske, VP Marketing, Premier Tech Home & Garden

“Caddle doesn’t simply provide insight tools, they serve as an external marketing partner by generously and creatively workshopping and iterating your campaigns. Boutique service with big firm know-how.”

Stephanie Howarth, Co-founder, Mad Radish
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