We Work With the Best Brands in the World
At Caddle, we are proud to say we work with the best brands in the world, offering access to rapid insights across the entire path to purchase. From large CPG brands like Coca-Cola, Nestlé, and Pepsico, to major retailers like Loblaws, Canadian Tire, Sobeys, and Walmart, we help brands of all sizes find the right solutions to understanding the Canadian consumer landscape.
CASE STUDIES
eCommerce Presence with Ratings & Reviews
Challenge & Solution
Nestlé needed to quickly establish an eCommerce presence through Ratings & Reviews after a series of new innovations into the market. Within weeks, Caddle drove trial and collected R&Rs from Nestlé core consumers to populate Nestlé native websites as well as National grocery retail websites.
Brand Lift
Tracking Longitudinal Digital Ad Attribution
Competitive Brand Positioning
Challenge & Solution
Domino’s was in need of better competitive brand positioning and consumer profiling. Caddle identified and segmented 5 competitive pizza restaurant consumers using our Survey, Receipt Capture, and Re-Engage tools, empowering Domino’s to conduct further competitive Profile and Segmentation Analysis.
Insights to Drive Innovation Success
Challenge & Solution
The Brand team needed data immediately after a new product launch to understand the product experience. Caddle was able to derive targeted insights pre- and post-purchase, along with in-store trial, to inform the team with data points like repeat, product experience, occasion, and more.
Customer Experience & New Product Launches
Challenge & Solution
Canopy launched a new brand and was seeking to understand product experience. In a new category with almost no data available, Caddle created a niche panel of several hundred Canadians and provided Canopy with customer experience data for their brand + benchmarking data from competitors.
Higher Converting Shopper Programs
Challenge & Solution
About to launch a shelf blade program at a major retailer, Nestlé Purina needed to understand which blade design and claims drove the highest conversion. Caddle provided targeted data with definitive insights on how to support optimal execution to drive category growth within days.
Improving Ad Content with A/B Testing
Challenge & Solution
Persil® is a new premium laundry detergent in the Canadian market and Henkel® wanted to test performance of their newest Ads.Caddle’s closed-loop attribution provided the brand team with a definitive direction on which ad drove the highest purchase conversion to empower the team’s future digital advertising activities.
Testing Packaging Concepts
Challenge & Solution
Campbell’s was refreshing one of their product lines and wanted to know which packaging concept was optimal against a series of variables. Caddle created the target audience within our panel, fielded the study, and delivered the final report w from a Canadian representative sample.
Concept Testing: Brand Awareness
Challenge & Solution
Source For Sports® wanted to understand Canadian consumers’ aided and unaided awareness of their logo icon. Caddle segmented users into those who indicated recognition of the logo, and those who did not and provided clear direction on the Canadian aided and unaided awareness of the Source For Sports® icon.
WHAT OUR CLIENTS ARE SAYING
“One of the key levers we use when we can’t always get organic reviews is our sampling program, where Caddle has been a great partner on the program, they really have a solid place in that program, where they provide the ease that other vendors cant for sampling and generating reviews.”
“Caddle has been an amazing company to work with so far. As a partner, they truly understand what we are trying to achieve as a Lab focused on the future of food.”
“Consumer experience in-store and online is determining where and how consumers shop. Having a good understanding of your consumers’ habits is a core competitive advantage moving forward. Collecting regular research and insights helps us stay ahead.”
“When it comes to getting quick, reliable feedback from our consumers, the team at Caddle have been excellent partners. We’ve worked with Caddle on a handful of varied projects, and have been extremely happy with the results – the insights, support from their team, and creative problem solving.”
“Caddle helps provide Nielsen access to niche Canadian audiences, robust and in-depth data, and delivers with exceptional speed.”
“Grocery trends are changing and evolving and so is our need for regular data on our shoppers.”
“Ratings and reviews are very important as the economy opens back up and the eCommerce competitive environment continues to accelerate. Cultivating ratings and reviews for our products is critical.”
“Caddle provided us with a simple, cost effective, and credible method to get ratings and reviews quickly and seamlessly. They provided valuable insights and offered us exceptional service. They were true partners from start to finish.”
“Caddle doesn’t simply provide insight tools, they serve as an external marketing partner by generously and creatively workshopping and iterating your campaigns. Boutique service with big firm know-how.”