We Work With the Best Brands in the World

At Caddle, we are proud to say we work with the best brands in the world, offering access to rapid insights across the entire path to purchase. From large CPG brands like Coca-Cola, Nestlé, and Pepsico, to major retailers like Loblaws, Canadian Tire, Sobeys, and Walmart, we help brands of all sizes find the right solutions to understanding the Canadian consumer landscape.

CASE STUDIES

eCommerce Presence with Ratings & Reviews

Challenge & Solution

Nestlé needed to quickly establish an eCommerce presence through Ratings & Reviews after a series of new innovations into the market. Within weeks, Caddle drove trial and collected R&Rs from Nestlé core consumers to populate Nestlé native websites as well as National grocery retail websites.

Brand Lift

Challenge & Solution

Movia measures conversion and overall impact on consumers’ intent to purchase, convert, and/or consume using its mobile billboards. Caddle was approached to partner with Movia to provide insights on the target markets’ habits and the ‘why’ behind Canadian consumers’ behaviour.

Tracking Longitudinal Digital Ad Attribution

Challenge & Solution

P&G innovation requires assessment of the most effective ad creative. Caddle’s closed-loop attribution provided the brand team with a definitive direction on which ad drove the highest purchase conversion to empower the team’s future digital advertising activities.

Competitive Brand Positioning

Challenge & Solution

Domino’s was in need of better competitive brand positioning and consumer profiling. Caddle identified and segmented 5 competitive pizza restaurant consumers using our Survey, Receipt Capture, and Re-Engage tools, empowering Domino’s to conduct further competitive Profile and Segmentation Analysis.

Insights to Drive Innovation Success

Challenge & Solution

The Brand team needed data immediately after a new product launch to understand the product experience. Caddle was able to derive targeted insights pre- and post-purchase, along with in-store trial, to inform the team with data points like repeat, product experience, occasion, and more.

Expand Retailer Distribution

Challenge & Solution

KIND needed to understand the opportunity, pricing, and purchase intent of a new channel. Caddle was able to get market validation through video and survey tools, empowering KIND to secure pilot distribution.

Customer Experience & New Product Launches

Challenge & Solution

Canopy launched a new brand and was seeking to understand product experience. In a new category with almost no data available, Caddle created a niche panel of several hundred Canadians and provided Canopy with customer experience data for their brand + benchmarking data from competitors.

Higher Converting Shopper Programs

Challenge & Solution

About to launch a shelf blade program at a major retailer, Nestlé Purina needed to understand which blade design and claims drove the highest conversion. Caddle provided targeted data with definitive insights on how to support optimal execution to drive category growth within days.

Product Claims Testing Across Audiences

Challenge & Solution

A legacy alcohol brand at Beam Suntory was in-need of a refresh. Caddle provided targeted data which allowed Beam Suntory to understand the National optimal claims to support the brand relaunch, as well as regional and ethnic preferences.

Improving Ad Content with A/B Testing

Challenge & Solution

Persil® is a new premium laundry detergent in the Canadian market and Henkel® wanted to test performance of their newest Ads.Caddle’s closed-loop attribution provided the brand team with a definitive direction on which ad drove the highest purchase conversion to empower the team’s future digital advertising activities.

Testing Packaging Concepts

Challenge & Solution

Campbell’s was refreshing one of their product lines and wanted to know which packaging concept was optimal against a series of variables. Caddle created the target audience within our panel, fielded the study, and delivered the final report w from a Canadian representative sample. 

Concept Testing: Brand Awareness

Challenge & Solution

Source For Sports® wanted to understand Canadian consumers’ aided and unaided awareness of their logo icon. Caddle segmented users into those who indicated recognition of the logo, and those who did not and provided clear direction on the Canadian aided and unaided awareness of the Source For Sports® icon.

WHAT OUR CLIENTS ARE SAYING

“One of the key levers we use when we can’t always get organic reviews is our sampling program, where Caddle has been a great partner on the program, they really have a solid place in that program, where they provide the ease that other vendors cant for sampling and generating reviews.”

Shariq Hasan, eCommerce UGC Lead, Walmart

“Caddle has been an amazing company to work with so far. As a partner, they truly understand what we are trying to achieve as a Lab focused on the future of food.”

Dr. Sylvain Charlebois, Scientific Director, Agri-Food Analytics Lab

“Consumer experience in-store and online is determining where and how consumers shop. Having a good understanding of your consumers’ habits is a core competitive advantage moving forward. Collecting regular research and insights helps us stay ahead.”

Ryan Waddington, Managing Director, Marketing Development Organization, Purina

“When it comes to getting quick, reliable feedback from our consumers, the team at Caddle have been excellent partners. We’ve worked with Caddle on a handful of varied projects, and have been extremely happy with the results – the insights, support from their team, and creative problem solving.”

Jordan Cusner, Senior Manager, Consumer and Market Insight, McCormick & Company, Inc.

“Caddle helps provide Nielsen access to niche Canadian audiences, robust and in-depth data, and delivers with exceptional speed.”

Richard Lee, Vice President, Business Development, Nielsen

“Grocery trends are changing and evolving and so is our need for regular data on our shoppers.”

Kevin Mahoney, Insights Director, Kellogg's

“Ratings and reviews are very important as the economy opens back up and the eCommerce competitive environment continues to accelerate. Cultivating ratings and reviews for our products is critical.”

Kristina Rapljenovic, Assistant Marketing Manager, Nestlé

“Caddle provided us with a simple, cost effective, and credible method to get ratings and reviews quickly and seamlessly. They provided valuable insights and offered us exceptional service. They were true partners from start to finish.”

David Suske, VP Marketing, Premier Tech Home & Garden

“Caddle doesn’t simply provide insight tools, they serve as an external marketing partner by generously and creatively workshopping and iterating your campaigns. Boutique service with big firm know-how.”

Stephanie Howarth, Co-founder, Mad Radish