Higher Converting Shopper Programs
SOLUTION(S)
CREATIVE TESTING
TOOLS
VIDEO
SURVEY
CHALLENGE
The Shopper Marketing team at Nestlé Purina was launching a shelf blade program at a major retailer and needed to understand which blade design and claims drove the highest conversion.
SOLUTION
Within Caddle’s panel, specific category shoppers at the major retailer were targeted and exposed to the various shelf blade designs and claims, and then asked a serious of questions about purchase intent, clarity, and key messages.
RESULTS
Within days, Caddle was able to provide Nestlé Purina with targeted data that the brand could share with their retailer partner. Data with definitive insights on how to support the execution of the optimal shelf blade to drive category growth for Nestlé Purina.