Tracking Longitudinal Digital Ad Attribution
A P&G brand was launching an innovation along with supporting digital ads. The brand team wanted to understand which ad was the most effective in driving conversion amongst their target audience, including actual closed loop purchase attribution.
Caddle created multiple test and control groups within the Caddle panel and exposed the groups to various ads. Caddle then passively tracked purchase behaviour over a period of time through receipt data.
Caddle’s closed-loop attribution provided the P&G brand team with definitive direction on which ad drove the highest purchase conversion to empower the team’s future digital advertising activities.