Improving Ad Content with A/B Testing
Persil® is a new premium laundry detergent in the Canadian market and Henkel® wanted to test performance of their newest Ads.
Caddle created multiple test and control groups within the Caddle panel and exposed the groups to various ads. Caddle then passively tracked purchase behaviour over a period of time through receipt data.
Caddle’s closed-loop attribution provided the Henkel brand team with definitive direction on which ad drove the highest purchase conversion to empower the team’s future digital advertising activities.