Nestlé digital launched a series of innovations into the market and needed to quickly establish an eCommerce presence through building a collection of Ratings & Reviews on their native and National grocery retail websites (e.g. Walmart.ca).
Caddle targeted high-affinity niche audiences to drive trial of the innovation (validated through receipt upload), which then allowed the Caddle members to conduct recent and relevant Ratings & Reviews of the Nestlé innovation, syndicated and distributed through Bazaarvoice.
Within weeks of the innovation hitting the market, Caddle was able to drive trial and collect Ratings & Reviews from Nestlé core consumer to populate Nestlé native websites as well was National grocery retail websites (e.g. Walmart.ca).