Testing Packaging Concepts
Campbell’s was refreshing one of their product lines and was looking to conduct testing amongst category existing shoppers to determine the which of the three packaging concepts (two new and current) was optimal against a series of variables.
Caddle targeted past 3-month category shoppers, exposed the audience to the three packaging concepts followed by a series of questions to determine the optimal packaging based on purchase intent, branding, messaging, and more.
Caddle created the target audience within our panel, fielded the study, and delivered the final report within 3 days from a Canadian representative sample. The data provided a definitive direction of the optimal packaging refresh.