Capture relevant insights for any challenge or opportunity across all functions
Capture relevant insights for any challenge or opportunity across all functions
Engage seamlessly with any shopper at every stage of the consumer journey by leveraging the Caddle suite of tools. Caddle rewards panel members for actions ranging from video, survey, receipt capture, reviews, and more. We leverage these tools across our full range of solutions for any research challenge, starting at just $600 a question. Now working with almost every major CPG company and with Canada’s largest grocery retailers, Caddle provides access to rapid insights at every stage of the consumer journey across every type of shopper, country-wide.
We support all functions and research types including:
Shopper/Trade Marketing
Equip Shopper Marketing teams with hyper-targeted shopper insights to sell smarter and position your Sales teams as thought leaders.
Distribution Expansion
Collect retailer-specific shopper insights to support expanded distribution.
Product Change Consumer Experience
Understand the shopper impact of packaging, size, or formula changes.
Consumer Experience Retailer
Understand consumer shopping experience across categories and retailers.
Consumer Activation
Drive retailer-specific targeted traffic and trials and demonstrate partnership with retail partners.
At-Shelf Creative Testing
Test effectiveness of at-shelf merchandising and display amongst hyper-targeted shoppers.
Distribution Expansion
Collect retailer-specific shopper insights to support expanded distribution.
Product Change Consumer Experience
Understand the shopper impact of packaging, size, or formula changes.
Consumer Experience Retailer
Understand consumer shopping experience across categories and retailers.
Consumer Activation
Drive retailer-specific targeted traffic and trials and demonstrate partnership with retail partners.
At-Shelf Creative Testing
Test effectiveness of at-shelf merchandising and display amongst hyper-targeted shoppers.
Consumer Insights
Empower Consumer Insights teams with Canada’s largest and most diverse panel, backed by industry experts and best-in-class methodology to deliver small and large studies in a fraction of the time and cost.
Longitudinal Research
Understand trends to understand seasonality, impact of changes in the marketplace or economic factors.
Segmentation Analysis
Find specific consumer needs unique to specific target segments.
Conjoint Analysis
Determine how consumers value different attributes that make up an individual product or service.
Usage & Attitude
Survey to understand a market niche and identify growth opportunities.
Qualitative Research
Gather intelligence in an unstructured way to understand the why behind consumer behaviours and attitudes.
Longitudinal Research
Understand trends to understand seasonality, impact of changes in the marketplace or economic factors.
Segmentation Analysis
Find specific consumer needs unique to specific target segments.
Conjoint Analysis
Determine how consumers value different attributes that make up an individual product or service.
Usage & Attitude
Survey to understand a market niche and identify growth opportunities.
Qualitative Research
Gather intelligence in an unstructured way to understand the why behind consumer behaviours and attitudes.
Brand Marketing
Equipping Brand Marketers with tools to drive trial and insights at every stage of the journey and empower them with data to make better decisions, faster.
Concept / Copy Testing
Evaluate consumer reaction to new product ideas or marketing collateral prior at each stage of the development / deployment.
Product Market Fit
Identify your core consumers, purchase intent, incrementality, and barriers to purchase.
Innovation Accelerator
Drive targeted trials while collecting insights pre- and post-trial to accelerate success.
Claims Testing
Definitively rank claims, messaging, or any text-based content leverage MaxDiff methodology.
Brand health
Understand your brand’s strengths and weaknesses across your core, competitive, and potential consumers.
Concept / Copy Testing
Evaluate consumer reaction to new product ideas or marketing collateral prior at each stage of the development / deployment.
Product Market Fit
Identify your core consumers, purchase intent, incrementality, and barriers to purchase.
Innovation Accelerator
Drive targeted trials while collecting insights pre- and post-trial to accelerate success.
Claims Testing
Definitively rank claims, messaging, or any text-based content leverage MaxDiff methodology.
Brand health
Understand your brand’s strengths and weaknesses across your core, competitive, and potential consumers.
Category Development
Equip Category Management teams with fresh category and shopper data at a retailer and category level or provide a more holistic view of the category.
At-Shelf Optimization
Discover optimal messaging, merchandising, and innovative category growth strategies.
Cross-Retailer Planogram Optimization
Measure effectiveness of planogram brand agnostically across multiple retailer banners.
Consumer Decision Tree
Understand the complete consumer decision tree of your core consumers, with segmentation by retailer.
Pricing Analysis
Determine price elasticity and model share amongst the general population or a target segment.
Category Insights
Target any shopper for any retailer to uncover meaningful category insights to drive category growth.
At-Shelf Optimization
Discover optimal messaging, merchandising, and innovative category growth strategies.
Cross-Retailer Planogram Optimization
Measure effectiveness of planogram brand agnostically across multiple retailer banners.
Consumer Decision Tree
Understand the complete consumer decision tree of your core consumers, with segmentation by retailer.
Pricing Analysis
Determine price elasticity and model share amongst the general population or a target segment.
Category Insights
Target any shopper for any retailer to uncover meaningful category insights to drive category growth.
eCommerce & Digital
Empowering Digital teams with insights and tools to accelerate share across all eCommerce platforms.
Ratings & Reviews
Targeted ratings & reviews without mailing a single sample or coupon, syndicated through Bazaarvoice to National retailers.
Omni-Channel Insights
Derive insights from the evolving omni-channel consumer, including Amazon Prime and Subscribe & Save members.
Claims Testing
Definitively rank claims, messaging, or any text-based content leverage MaxDiff methodology to your omni-shopper.
Online Traffic & Trial
Targeted online trial (e.g. Amazon only) to improve SEO and product ranking.
Consumer Decision Tree
Understand the complete consumer decision tree of your core consumers, with segmentation by retailer.
Ratings & Reviews
Targeted ratings & reviews without mailing a single sample or coupon, syndicated through Bazaarvoice to National retailers.
Omni-Channel Insights
Derive insights from the evolving omni-channel consumer, including Amazon Prime and Subscribe & Save members.
Claims Testing
Definitively rank claims, messaging, or any text-based content leverage MaxDiff methodology to your omni-shopper.
Online Traffic & Trial
Targeted online trial (e.g. Amazon only) to improve SEO and product ranking.
Consumer Decision Tree
Understand the complete consumer decision tree of your core consumers, with segmentation by retailer.