Product Claims Testing Across Audiences
SOLUTION(S)
CLAIMS TESTING
TOOLS
VIDEO
SURVEY
CHALLENGE
A legacy alcohol brand at Beam Suntory was in-need of a refresh, and the brand team wanted to understand which claims resonated with various audiences across Canada in order to understand the hero and secondary claims on-pack and in their digital campaigns.
SOLUTION
Caddle targeted multiple audiences with the Caddle panel based on category consumption, frequency, province, and ethnicity. Caddle then used MaxDiff methodology to test the claims to the various groups, all within one week.
RESULTS
Caddle’s data allowed Beam Suntory to understand the National optimal claims to support the brand relaunch, as well as regional claim preferences (QC vs. Western Canada) and ethnic preferences (South Asian).