Insights to Drive Innovation Success
SOLUTION(S)
INNOVATION ACCELERATOR
TOOLS
VIDEO
SURVEY
REVIEW
ENGAGE
RECEIPTS
CHALLENGE
The Brand team was launching innovation into the market. They needed data immediately after launch to understand product and shopping experience in order to move quickly with actionable insights on product and merchandising challenges.
SOLUTION
Caddle leveraged a solution designed to accelerate innovation through driving education and awareness, targeted in-store trial, post-purchase research, and ratings & reviews.
RESULTS
Within 6 weeks of the innovation launching into market, Caddle was able to derive targeted insights pre- and post-purchase, along with in-store trial, to inform the Brand team of consumer’s “first experience” with the product, as well as empower the Sales and Trade teams to make fast merchandising corrections with Caddle’s in-store insights.