Expands Retailer Distribution
SOLUTION(S)
MARKET VALIDATION
TOOLS
VIDEO
SURVEY
CHALLENGE
KIND snacks wanted to expand distribution into a new channel, and needed to understand the opportunity, pricing, and purchase intent.
SOLUTION
Caddle targeted core shoppers in the channel who purchased the healthy snacks category, but in a different channel. Caddle then conducted a series of brand agnostic questions, followed by exposure of the KIND product, and a series of questions about purchase intent, pricing, and incrementality.
RESULTS
Within a few days, Caddle was able to source a Canadian representative sample of core channel shoppers, field the study, and deliver the final report to KIND. As a result of the recency, relevance, and positive consumer sentiment KIND was able to secure pilot distribution.