Concept Testing: Brand Awareness
SOLUTION(S)
MARKET VALIDATION
TOOLS
VIDEO
SURVEY
CHALLENGE
Source For Sports® is looking to understand Canadian consumers’ aided and unaided awareness of their logo icon in order to gain insight on the direction of future marketing campaigns.
SOLUTION
Caddle segments users into those who indicated recognition of the logo, and those who did not. Users are then asked to choose from a list of possible brands.
RESULTS
With one week, Caddle’s consumer research panel provided clear direction on the Canadian aided and unaided awareness of the Source For Sports® icon. The campaign surveyed several thousand Canadians.