Last updated on December 14, 2021

Insights reveal that almost half of Canadians will buy more candy after eating their first purchase

When it comes to Halloween, Gen Xers are the most generous – but a lack of self-control still gets the better of a lot of us, who keep candy for ourselves.

Those are the latest insights from data firm Caddle, which recently conducted a survey of 8,400 Canadians to get a better understanding of consumer behaviour leading up to Halloween.

According to the numbers, 31% are spending in the $11 to $25 dollar rangeGen X are the biggest spenders – 28% spend between $26 and $50, while 10% spend over $50. And thanks to what Caddle calls “residual FOMO” or fear of missing out, Gen Z plans to spend 23% more on candy this year.

Read more in the article by Strategy!

*Disclaimer: all data presented is owned by Caddle and has a Margin of Error of 1% or lower.

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