Last updated on December 14, 2021
When it comes to Halloween, Gen Xers are the most generous – but a lack of self-control still gets the better of a lot of us, who keep candy for ourselves.
Those are the latest insights from data firm Caddle, which recently conducted a survey of 8,400 Canadians to get a better understanding of consumer behaviour leading up to Halloween.
According to the numbers, 31% are spending in the $11 to $25 dollar range. Gen X are the biggest spenders – 28% spend between $26 and $50, while 10% spend over $50. And thanks to what Caddle calls “residual FOMO” or fear of missing out, Gen Z plans to spend 23% more on candy this year.
Read more in the article by Strategy!
*Disclaimer: all data presented is owned by Caddle and has a Margin of Error of 1% or lower.