Last updated on December 14, 2021

According to Caddle insights, spending on body care products is up, while ingrained grooming habits will mostly remain.

According to the latest analysis by Caddle, while current male grooming regimens are largely here to stay, habits are shifting slightly from vanity to wellness

Caddle surveyed 2,222 respondents across Canada earlier this month. It revealed that spending on facial skin care, body care, body spray, deodorants, grooming products, shampoo and conditioner, is marginally up.

The amount of money males are spending on shampoo and conditioner has not changed for 70% of men and the net impact is slightly positive at +3, driven by the younger set, and residents of B.C., Quebec and the Atlantic provinces.

Read more in the article by Strategy!

*Disclaimer: all data presented is owned by Caddle and has a Margin of Error of 1% or lower.