Caddle Announces First-to-Market Partnership with The Trade Desk in Retail Optimization and Measurement
St. Catherines, Ontario – July 17, 2024 – Caddle, one of Canada’s largest and most diverse first-party- data consumer panels, is excited to announce a first-of-its-kind partnership with The Trade Desk, a global leader in advertising technology, by becoming the first retail optimization and measurement data partner available on their platform in Canada.
As Canadians take surveys and scan receipts daily in return for cashback on the Caddle app, advertisers can get data-driven insights that can help improve campaign efficiency in premium environments like streaming and audio.
As part of industry-wide efforts to help make data sharing more secure, Caddle is also adopting Unified ID 2.0, a leading identity solution built around trust and transparency. By adopting this interoperable identity solution, brands and agencies will be able to use Caddle’s extensive retail data to improve their advertising campaign measurement, including both online and offline sales.
Key Benefits of the Partnership:
- Enhanced Measurement Capabilities: With access to retail optimization and measurement for the first time in the Canadian market, TTD advertisers can gain deeper insights into campaign performance, enabling more informed decisions and optimizing ad spend.
- Privacy-Conscious Approach: The integration of UID2 helps respect user privacy.
“Realizing the full potential of retail media means giving advertisers the ability to use retail data in their campaigns across the premium internet,” says Joshua Nathan, Senior Director of Data Partnerships, The Trade Desk. “Bringing Caddle’s data set directly into our platform allows our clients to make changes in real-time and understand the true impact of their media investment.”
“We are thrilled to partner with The Trade Desk and bring advanced optimization and measurement capabilities to the Canadian retail market,” said Ransom Hawley, CEO of Caddle. “By integrating UID2, we are providing advertisers with powerful tools to understand and help improve their campaign performance, while maintaining a strong commitment to user privacy.”
About Caddle:
Caddle is the Voice of the Consumer, boasting one of Canada’s largest and most diverse 1st party panels, rewarding consumers for sharing data in the form of receipts, surveys, reviews and more. This data enables companies unprecedented access to consumer purchase behavior and sentiment, Caddle offers state-of-the-art solutions for driving growth. To learn more, please visit www.askcaddle.com or follow us on LinkedIn, X (Twitter), and Facebook.
About The Trade Desk:
The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, Twitter, LinkedIn and YouTube.
For further information:
- The Trade Desk Public Relations – PR@thetradedesk.com
- Caddle – Siddhartha Suman, Head of Product, siddhartha.suman@caddle.ca
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