Last updated on May 7, 2022

Whether it’s ratings, reviews or customer testimonials featured on your website, recency, relevance, and reliability are the common denominator. 

Keeping this in mind, Caddle asked the largest Daily Active Panel of Canadian consumers their thoughts on the volume and recency of ratings and reviews.

Are Your Reviews Relevant?

Caddle discovered that 54% of consumers think reviews older than six months are considered “outdated”, and 46.5% of consumers will sort reviews by recency when reading product reviews. This means that when consumers are searching for a product, close to half consider how new the most recent review is, even if you have stellar reviews from one year ago.

How Many Reviews are Consumers Reading?

According to Statista, 53% of respondents stated that product ratings and reviews were among the most critical factors of the online shopping experience. Further, Caddle discovered that 41% of consumers would switch to another retailer or brand if reviews weren’t on their website. But one review is not enough. The minimum number of reviews consumers need to see to have confidence in purchasing is between 10 and 35 reviews. 

At Caddle, we recommend 30-50 reviews using steady syndication of core SKUs through our Reviews-as-a-Subscription (RaaS) service to deliver on brand-wide #s (1000s per month).

What Can Caddle Do for You?

Caddle has spent 5+ years building a trusted panel of Canadian consumers, and now you can get access to our panel through our Reviews-as-a-Subscription (RaaS) service. Caddle’s RaaS service is the most competitive Cost per Review in Canada with a large and diverse panel, trusted by fortune 500 companies and has a simple and easy set-up.

Interested? Read more here!

*Disclaimer: all data presented is owned by Caddle and has a Margin of Error of 1% or lower.

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