Last updated on November 25, 2021

Black Friday: The busiest shopping day of the year with the biggest sales, best deals and huge discounts is finally upon us and Caddle wants to know how Canadians are feeling!

When it comes to awareness around Black Friday, a majority of Canadians (36.4%) “Know it well” while 33.2% “Know a fair amount” and 20.7% “Know a little”. 

With this in mind, Caddle asked our Daily Survey Panel about their thoughts on Black Friday.

Why Do Canadians Participate in Black Friday? 

Caddle discovered that the top reason for Canadians to participate in Black Friday is “To save money” (54.9%), followed by “An excuse to shop” (21.6%) and “To buy late gifts” (10.2%).