Last updated on July 14, 2021

What are Ratings & Reviews and Why is it Important?

Did you know? Word of mouth marketing results in 5 times the sales that paid media does. According to Forbes, TrustRadius, and Nielsen, consumers are 90% more likely to trust and buy a product recommended by a friend or peer. With the rise of eCommerce, online Ratings & Reviews have grown significantly in importance. 95.2% of consumers state that online reviews are important to their shopping experience.