Last updated on July 6, 2021

At its broadest, sustainability is “development which meets the needs of the present without compromising the ability of future generations to meet their own needs”.

Canadians have by and large been held up as sustainability-conscious consumers.

Back in 2017, a report from the Business Development Bank of Canada showed that more Canadians were integrating environmentally responsible practices into their lifestyles—

and they expected companies to do the same.

Whether it’s recyclability, biodegradability, less waste going into landfills… Caddle wanted to test the assumptions that Canadians are environmentally driven. We were also curious as to whether Canadians would keep to their values in the face of pandemic restrictions that make it harder to lead an environmentally conscious lifestyle.