Last updated on 3 November, 2021

Just 11% of Canadians believe Tim Hortons’ recent changes to its Roll Up The Rim contest have improved the promotion. That’s the verdict of Caddle’s 10,000 panel of daily survey responders. 

With its restaurants only open for drive through and delivery due to the COVID-19 pandemic, Tim Hortons new, largely digital contest got a thumbs down from our panel. 

Caddle members told us that they welcomed the improved sustainability from a shift away from paper cups. However, this was not a big enough issue to impact sentiment of the program overall.