According to Deloitte and Touche LLP, a vast majority (82%) of shoppers research products online before going in-store, and over a third read a product’s reviews on their mobile phones while looking at the same product in-store.
Further, as per Bazaarvoice’s Shopper Experience Index, 2021, product pages with at least one review experienced an increase in conversion compared to product pages with no reviews, whether or not visitors engaged with the review content.
It seems that online reviews have become the new “back fence” where people get their advice about products and services.Therefore, in today’s fast-paced and competitive market, it’s crucial to have a complete and comprehensive understanding of your consumers’ behavior, preferences, and opinions.
What Can Caddle Do for You?
As one of the largest daily and monthly active consumer panels in the Canadian market, Caddle offers a platform that captures relevant and actionable insights for any challenge or opportunity.
With Caddle’s suite of tools, businesses can engage seamlessly with their customers at every stage of the consumer journey. From capturing video and survey data to collecting receipts and reviews, Caddle rewards panel members for their actions, driving valuable and real-time customer feedback and data.
One of the key benefits of using Caddle’s platform is the significant time and cost savings it provides. By offering a turnkey solution that is simple and easy to set up and execute, businesses can save up to 90% in time and 50% in costs while also minimizing their environmental impact. Caddle’s syndication through partnerships with Bazaarvoice, Walmart, Canadian Tire, and other major retailers allows for broad visibility and increased market share.
A Complete Turnkey Solution…
Caddle’s targeted ratings and reviews solution is an effective way to improve product visibility, gain consumer trust, and increase sales. By activating a targeted campaign through receipt upload, a guaranteed quantity of 35+ reviews can be obtained within 4 to 6 weeks.
Additionally, Caddle’s subscription-based ratings and reviews solution can accommodate a business’s entire product portfolio, delivering consistent and fresh reviews.
In conclusion, Caddle offers a complete and turnkey solution for businesses looking to collect meaningful and actionable insights from their customers. With Caddle’s platform, businesses can save time and costs while also driving revenue and increasing their environmental sustainability.
By engaging with customers at every stage of the consumer journey, through a suite of tools that include surveys, video, receipt capture, and reviews, businesses can gain valuable insights and feedback that can be used to drive informed and strategic decision-making.