Last updated on July 8, 2021
Frozen foods were already popular before COVID-19 hit, especially among the “Fast Food = Convenience” subset of consumers. Yet, specific factors dictated by the pandemic—and the ways that consumers have had to transform their lives because of it—have led to a sales explosion in several frozen categories over the last year. For instance, between March 2019 and 2020, frozen fruit and vegetable sales increased by 117% and 129% respectively and sales of frozen potatoes rose by more than 60%.
*Disclaimer: all data presented is owned by Caddle and has a Margin of Error of 1% or lower.
Get better business insights, faster, with Caddle.
Want more Caddle Insights? Sign up to our email list!