Multicultural Marketing Strategies: How Cultural Identity Shapes Buying Decisions

Watch the recording of our webinar, Multicultural Marketing Strategies: How Cultural Identity Shapes Buying Decisions. Explore how diverse backgrounds and cultural identity influence consumer behaviour in Canada.

As Canada’s population becomes increasingly diverse, understanding the role of cultural nuances in marketing has never been more essential for brands. Our panel of industry experts will share actionable insights on why advertising in native languages can create a deeper connection. They will examine how social media influencers within diverse ethnic communities establish authentic connections through cultural storytelling. They will also discover how brands can foster loyalty by incorporating cultural sensitivity and relevance into their marketing strategies.

This session is ideal for marketers, brand strategists, and anyone looking to build more inclusive and impactful campaigns. Watch the recording of our free webinar, “Multicultural Marketing Strategies,” which was live-streamed on November 14, 12-1 p.m.

Multicultural Marketing Strategies: Topics Covered

1. Introduction to Cultural Identity in Canadian Consumer Behavior
   • Overview of Canada’s diverse demographic landscape and how cultural identity, heritage, and immigrant backgrounds influence buying decisions across sectors.
2. Native Language Advertising: Connecting Beyond Translation
   • Why advertising in native languages resonates on a deeper level; challenges and best practices for implementing language-specific campaigns that feel genuine and effective.
3. Social Media Influencers as Cultural Connectors
   • A look at how influencers within ethnic communities foster trust and brand alignment; what brands can learn from influencer marketing that feels authentic and culturally aligned.
4. Building Brand Loyalty Through Cultural Relevance
   • Steps brands can take to incorporate cultural elements meaningfully into their messaging and product offerings, building trust, loyalty, and long-term customer relationships.
5. Case Studies and Best Practices
   • Insights from Geoff, Japneet, and our brand partners on successful multicultural marketing campaigns, along with key takeaways for audience members to apply in their own strategies.

Registered for the event but not able to attend? Watch the recording on our GoTo Webinar channel.

Live streamed on November 14, 2024 at 12 pm ET