Last updated on May 10, 2022

With ad-blocking on the rise, one mobile company is offering to reward users with cash and coupons for watching ads.

Ransom Hawley and Mick Higgins of Caddle, a web and smartphone app-based digital coupon company, headed to CBC Television studios to make their pitch on the popular reality television show Dragon’s Den.

When Caddle was started Hawley and Higgins could have chosen anywhere as the company’s home base. Pitching major clients Mars, General Mills, Henkel, Source for Sports and the like might have been easier had they chosen to work out of Toronto or a tech-minded community like Waterloo, but Hawley said downtown St. Catharines was the right choice for them.