Last updated on March 10, 2022

Grocery shoppers are pulling out their “Swiss Army knife of ways they can save” to cope with rising food prices

“Canadians aren’t feeling the pinch of rising inflation and food prices: it’s more like a body slam.”

According to Ransom Hawley, CEO at Caddle, commenting on rising food prices on a recent webinar with Sylvain Charlebois, senior director, Agri- Food Analytics Lab at Dalhousie University.

The discussion was based on two waves of research conducted by Caddle in Sept. 2021 and Jan. 2022. More than 10,000 Canadians were surveyed on their attitudes and perceptions regarding food inflation. Not surprisingly, 89% of Canadians believe food prices are higher than six months ago. Hawley said there’s a “perfect storm of issues,” from high inflation (4.8%) to soaring housing prices to supply chain issues. “It’s quite alarming [but] there are opportunities for grocery retailers and brands to help Canadians, and it’s good for business.”