Consumers have become more savvy on how to sift through ratings and reviews to find the best value for their purchase. According to Statista, 36% of internet users aged 24-35 use internet reviews to research different brands and products.
Keeping this in mind, Caddle asked our Daily Survey Panel about their thoughts on ratings and reviews, specifically on Amazon.
Who is Using Amazon?
Amazon has quickly become one of the top retailers for products ranging from skincare to electronics and having them delivered in less than a day with its Prime feature is an extra bonus. Caddle discovered that in the past 3 months, 77% of Canadians visited Amazon’s website, out of which 77% were men and 75% were women. Furthermore, 41% of them used the ratings and review feature to assist with their purchases.