Last updated on May 27, 2022
Canadian grocery shoppers are looking for deals and switching to discount banners, Caddle research finds.
More than three quarters (76%) of Canadians have changed their shopping choices due to increasing grocery prices and many are seeking discount alternatives, finds a study conducted by Caddle.
“There are pretty incredible pressures on the Canadian consumer that we see in our data,” said Caddle CEO Ransom Hawley, who discussed the study’s findings during a recent Caddle webinar on shifts in grocery shopping behaviour in today’s high inflation climate. The online representative study of 2,830 Canadian respondents was conducted by Caddle in April.Among the 76% of Canadians who have changed their shopping choices, 81% will be looking for sales or deals more often, 52% are switching to lower cost brands, 47% are switching to store brand or private label and 45% are switching to lower cost retailers.
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*Disclaimer: all data presented is owned by Caddle and has a Margin of Error of 1% or lower.
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