Last updated on May 27, 2022

Data from Environics and Caddle goes deep into the different groups buying cannabis and what drives their purchases.

The number of current cannabis users continues to climb, half of whom are making their purchases in brick-and-mortar stores.

According to research by Environics Analytics and mobile data company Caddle, based on a survey of 1,193 consumers, in the three years since the passing of the Cannabis Act, which legalized recreational use, the percentage of current users is up from 24.7% to 27.4%. Overall, 24% of cannabis users (and 39% of heavy users) anticipate purchasing more cannabis over the next 12 months, while only 23% of buyers anticipate buying more cannabis through online channels then they are currently.