Last updated on March 31, 2022

Amid rising inflation, more consumers are finding the retail giant offers a lot of value

The pandemic accelerated e-commerce two years ago and there’s no sign of it slowing down.

With 81% of Canadians reporting to be Amazon customers, it’s clear retailers will have a tough time keeping up with the marketplace giant. According to Caddle’s latest report, the quarterly insights tracker on Amazon Prime, data shows membership rates are not only holding, but subscriber retention is getting even stickier in the pandemic era. Overall, more than half of Canadians use the retail membership service and enjoy its perks.