Last updated on March 23, 2022

According to Caddle, there’s also a willingness to trial new products in conventional ice cream as well.

More Canadians are willing to give frozen desserts without milk or dairy a shot

According to the latest data from Caddle’s insights panel, more than half of 3,340 consumers polled say they are more willing to trial one of these treats versus pre-pandemic, with 25% being “very likely,” and 30% “somewhat likely.” But that hasn’t translated into regular purchases just yet. About 5% buy plant-based frozen desserts weekly, about 6% a few times a month, 8% monthly and 18% rarely. According to the numbers, 63% of consumers never buy these products.

Read More in the article by Strategy Online!