Last updated on March 6 2022
According to Caddle insights, interest in attending shoppable livestreams is low, but there’s opportunity among certain groups.
Live shopping – which integrates live streamed video on social with ecommerce – has not quite reached the ubiquity and popularity that was predicted in the pandemic’s early days.
But according to insights firm Caddle, it does provide a boost in intent to buy among certain – sometimes surprising – demographics. In its Daily Survey panel, Caddle polled 3,000 Canadian consumers about their propensity to shop “live,” and attend a virtual event in which a host or influencer drives viewers to a purchase during a live digital broadcast.
Read more in the article by Strategy Online!
*Disclaimer: all data presented is owned by Caddle and has a Margin of Error of 1% or lower.
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