Last updated on March 6 2022

According to Caddle insights, interest in attending shoppable livestreams is low, but there’s opportunity among certain groups.

Live shopping – which integrates live streamed video on social with ecommerce – has not quite reached the ubiquity and popularity that was predicted in the pandemic’s early days.

But according to insights firm Caddle, it does provide a boost in intent to buy among certain – sometimes surprising – demographics. In its Daily Survey panel, Caddle polled 3,000 Canadian consumers about their propensity to shop “live,” and attend a virtual event in which a host or  influencer drives viewers to a purchase during a live digital broadcast.

Read more in the article by Strategy Online!