Last updated on November 9, 2021

Growing DIY culture suggests big opportunity for beauty trends

The act of making time for yourself using varied techniques to take care of your mental and physical wellbeing has become a major opportunity for brands. And a rather expensive one to say the least.

From skin care products to yoga memberships, these self-care healthy lifestyles quickly add up over time. But are these beauty and wellbeing trends worth it?

Due to the expensive nature of self-care, DIY culture has been on the rise. DIY culture is defined as the process of doing things yourself for a fraction of the cost, and has begun disrupting the industry. 

When comparing DIY searches under the health category, the Google Trend results speak for themselves.