Last updated on November 9, 2021

How to turn data into diamonds: the double diamond process

For about four years now Caddle has been creating surveys each and every day for our consumers, giving them the opportunity to earn rewards in exchange for the insights our clients need.

That’s one new survey every day for 365 days out of the year. Each survey itself has 5 questions – that’s 1,825 new questions total. Now multiply that by the amount of responses we get from each survey and my oh my, that’s a heck of a lot of data to sift through!

You may be beginning to wonder how we come up with all these surveys.