Last updated on November 9, 2021

Here’s why you should be using MaxDiff in your market research

First off: what the heck is MaxDiff?

In layman’s terms, it’s the process of elimination by comparing the best and worst factors. Sound’s easy, right? That’s because it is (for us data scientists at least)! When getting into the nitty-gritty, there’s more to it. In the past, we’ve included this technique and it’s done wonders for getting the insights we need.

Comparing Apples to Oranges

Let’s say you’re planning a road trip and you can’t determine which route is the best to take for a multitude of factors: