Last updated on September 28, 2021

Celebrating national holidays looks and feels quite different in 2020 than in years’ past. With many Canadian cities easing quarantine restrictions and hot weather driving more people out of doors, we were interested in understanding whether alcohol consumption patterns had changed in any discernible way over the last four months of lock-down, and what implications that might have on post-pandemic consumption habits.

We learned that, while staying six feet apart and wearing maple leaf–emblazoned face masks in public may have cut into many people’s fun-making this past holiday week, some things haven’t changed: Canadians know what they’re looking for in their alcoholic