Last updated on July 8, 2021

It’s been one full year since the start of the COVID-19 pandemic. With countless changes in rules, lockdown measures, and a many months of missing family and friends, Canadians are tired of COVID-19.

But, are consumers tired of hearing about COVID-19 from brands too?  Does COVID-19 advertising help or hurt a brand? We took to our panel, the largest daily panel in the Canadian market to find out how attitudes and opinions on brands, promotions, and COVID-19 advertising messages have changed since the start of the pandemic until now.

COVID-19 Fatigue is Real

COVID-19 content avoidance increased 15% across the general population, increasing a total of 6.1 basis points from 33.5% to 38.5% over the past 12 months.

How do you feel about the statement: “I try to avoid COVID-19 content”?