Last updated on November 8, 2021

Millennials in Eastern Canada are ready for eSports

20 years ago did you ever think that a 16-year-old would become a multimillionaire athlete just by playing video games at home? Me neither. If I knew that was how the future of video games was going to pan out I would have told my parents I was investing in my future by staying in bed playing video games all day. 

The surge of eSports globally is projected by The Canadian Business Journal to be a $1.5 billion dollar industry in annual revenue this year alone. Which means for brands in Canada, the opportunity to invest and align in this industry is a huge one.

What is eSports?