As we make our way through the summer and continue the journey of approaching normalcy, Caddle is determined to see just how much the pandemic has affected Canadians (in more ways than one). This week, we take a look at how the ice cream industry has been impacted.
According to Statista, ice cream sales were forecast to grow from $1.36 billion USD in 2018 to $1.49 billion USD in 2021… a huge increase! Let’s take a look at whether Canadians prove this forecast on ice cream to be true.
Is it Sundae Funday Yet?
Wouldn’t it be nice to have ice cream for breakfast, lunch, AND dinner? Probably! However, when asked, most Canadians responded that they prefer to indulge in their favourite scoops at nighttime. In fact, almost 42% of Canadians consume ice cream most often at night.
When do you most often consume ice cream?
Living the (Ice) Cream Dream
Looking deeper into the data, Caddle wanted to identify how often Canadians are consuming ice cream. When asked, a majority of our panel responded that they consume ice cream less often than weekly (46.1%). However, it appears that this was the norm even before the pandemic. Over 55% of Canadians responded that they are consuming the same amount of ice cream as they were prior to the pandemic. The pandemic didn’t stop our sweet tooth!
How often do you eat ice cream?
What impact, if any, has the pandemic had on your consumption of ice cream?
Cup or Cone?
So, what is most important to Canadians when purchasing ice cream? According to Caddle’s Daily Survey Panel, over half (54.5%) of Canadians choose their ice cream based on the taste and flavour. Whether it’s Chapman’s chocolate, Häagen-Dazs hazelnut, or Bryers birthday cake.. Canadians like their options. Extra sprinkles, please!
What is most important to you when purchasing ice cream?
In conclusion, it looks like Canadians will be chasing down ice cream trucks, so long as they get more creative with their flavours.
Canadians typically consume ice cream at nighttime
The most important factor to Canadians when purchasing ice cream is taste and flavour
*Disclaimer: all data presented is owned by Caddle and has a Margin of Error of 1% or lower.
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