Last updated on December 7, 2021
Live shopping is where video live streaming meets e-Commerce and social media. It isn’t a new concept, but it’s currently making headlines around the world. Brands across fashion, homeware, beauty and many more are trying their hand at engaging shoppers in a new way.
Keeping this in mind, Caddle asked our Daily Survey Panel about their thoughts on live shopping.
How Interested are Canadians in Live Shopping?
Caddle discovered that only 25.4% of Canadians had a positive interest towards attending a live shopping event while 54.3% of Canadians were “Not at all interested” and 20.3% were “Somewhere in between”.
Moreover, when asked about how likely they were to buy something from the live shopping event, 24% of Canadians were likely to make a purchase as compared to the 29.9% who answered they would “Definitely not buy”.
![[mastersheet] Formatted Charts.pptx (2)](https://askcaddle.wpengine.com/wp-content/uploads/2021/12/mastersheet-Formatted-Charts.pptx-2-800x450.jpg)
Deep Dive into Demographics
When we compare different generations and their participation in live shopping events, the difference is almost two fold – 26% of younger generations responded “Yes” to participating in live shopping events compared to only 13% of the General Population.
Consequently, 1.9x more Gen Young (Millennials) have joined live events with influencers than the General Population (31% vs 18%). This could be due to a higher engagement of the younger audience on social media channels as compared to older generations.
![[mastersheet] Formatted Charts.pptx (2)](https://askcaddle.wpengine.com/wp-content/uploads/2021/12/mastersheet-Formatted-Charts.pptx-2-1-800x450.jpg)
Looking at the male vs. female comparison, surprisingly men are more likely to purchase something at a live shopping event as compared to women as 28.6% of men were positively interested in buying something as compared to only 19% of women. This goes on to show that in 2021, men are in need of as much retail therapy as women and aren’t afraid to show it!
![[mastersheet] Formatted Charts.pptx (2)](https://askcaddle.wpengine.com/wp-content/uploads/2021/12/mastersheet-Formatted-Charts.pptx-2-2-800x450.jpg)
Main Takeaways
No.1 |
Only 1 in 4 Canadians are interested in live shopping events – 25.4% of Canadians had a positive interest towards attending a live shopping event while 54.3% of Canadians were “Not at all interested”.
No.2 |
Looking at generations and their participation in live shopping events, the difference is almost two fold – 26% of younger generations responded “Yes” to participating in live shopping events compared to only 13% of the general population.
No.3 |
Men are more likely to purchase something at a live shopping event compared to women as 28.6% of men were positively interested in buying something compared to only 19% of women.
Liked what you just read? Caddle has a lot more to offer, Check out our blog on Black Friday or Seasonal Shopping!
*Disclaimer: all data presented is owned by Caddle and has a Margin of Error of 1% or lower.
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