Last updated on July 7, 2021
If there is one thought in every Canadian’s mind these days… it’s certain to be when will things go back to normal?
With Canada’s vaccination campaign ramping up, news of other countries and cities opening, consumers and brands alike are in the hope that things will start to go back to normal sooner rather than later.
As Canada works towards a pre-pandemic reality, Caddle wondered: How has pandemic closures and stay at home orders affected out of home advertising? And how much attention should brands be paying to this traditional method of advertising once things are back to normal?
Earlier in March, close to 9,000 Canadians were surveyed through Caddle’s panel on the topic of outdoor advertisi