Last updated on July 7, 2021
In continuation of our ‘Return To’ Series, Caddle dives deeper into what Canadians will be returning to as lockdown restrictions are lifting.
As we uncover insights from our ‘Return To’ Question Series, Caddle discovered more about what else Canadians will (or will not) be returning to from 8,500 Canadians in May.
Where Are We Headed?
After a long and tiresome period of lockdown, Canada is slowly beginning the process of re-opening. Caddle wants to understand where the minds of Canadians have been wandering to as their favourite places begin opening back up. We discovered that vaccine requirements are the driving factor to get Canadians back to their favourite restaurants, movie theatres, and gyms from our previous blog post. Could this be the same for getting back into the office, shopping malls, and sports arenas?
Hey Google, Take Me to Work
Remote work has been a favourable experience for many as it allows more flexibility and freedom for employees. With an increase in online jobs and options to work from home, will Canadians be returning to the office? Prior to the pandemic, approximately 60% of Canadians responded that they used to go into the office for work. When we asked how often they would be returning after the pandemic, approximately 55% said they would be returning the same amount, and about 32% responded that they would be returning less. Now, as much as a pleasure working from the comfort of our own homes may be, Caddle also asked what factors would get Canadians from their home office chairs back into their corporate office chairs. The leading factors (come as no surprise) are vaccine requirement (21.9%), overall cleanliness (11.7%), and mask-wearing policies (10.8%).
From the following options, what would encourage you to return to the office for work (Please select all that apply)?
Compared to before the pandemic, do you plan to go into the office for work more or less often in the next 6 months?
Hey Google, Search Malls Near Me
Alright, let’s face it… shopping when you can walk around your favourite stores, try things on, and maybe even grab a bite to eat from the food court is WAY better than surfing through sites at home and pressing a checkout button. Or is it? Over 93% of Canadians used to go to shopping malls prior to the pandemic, a majority at a less than monthly basis (29.9%). However, while approximately 47% of Canadians will be returning the same amount, about 39% responded saying they would be visiting less!
Again, Caddle wanted to determine what exactly would push Canadians to return to shopping malls. According to our survey results, the three most important factors are mask-wearing policies, physical distancing policies, and overall cleanliness- with selection rates of 39.5%, 39.1%, and 38.3%, respectively. An interesting discovery, as vaccine requirements have consistently ranked amongst the top 3 in our other surveys! It looks like personal space might be valued more than vaccines during retail therapy.
From the following options, what would encourage you to return to shopping malls (Please select all that apply)?
Compared to before the pandemic, do you plan to go to shopping malls more or less often in the next 6 months?
Hey Google, Search Sports Arenas Near Me
To many, sports go further than solely being a source of entertainment, they bring people together to celebrate (hopefully) and have a good time! Before the pandemic, about 62% of Canadians used to go to sports arenas- a majority of them less often than a few times a year (24%). Looking into the future, over half of Canadians (55.2%) responded that they would be attending sports arenas at the same rate they used to before the pandemic, however, over 33% will be going less. Again, when asked what would encourage Canadians to return to sports arenas the top 3 responses were vaccine requirements (25.8%), physical distancing policies (11.1%), and overall cleanliness (11%).
From the following options, what would encourage you to return to sports arenas (Please select all that apply)?
Compared to before the pandemic, do you plan on going to sports arenas more or less often in the next 6 months?
So, what’s the deal?
We can see that a majority of Canadians will be reverting back to the same routine behaviour prior to the pandemic as lockdown procedures become more lenient. Consequently, those who will not be following the same patterns will be attending far less. Across all of Caddle’s surveys, at least 30% of Canadians will be visiting establishments less than they had before.
But, there is hope!
The number one factor encouraging Canadians to return to the office, shopping malls, and sports arenas is the requirement of vaccines (which was also the number one answer for restaurants, movies and gyms!). As the vaccination process is accelerating and more Canadians continue to get their shots, Canadians are hopeful that normalcy is closer than we think.
Overall cleanliness and vaccine requirements are the top 2 factors that encourage Canadians to return to the office, shopping malls, and sports arenas. Tied for the third most important factor are physical distancing and mask-wearing policies.
Vaccine requirements are the most important factor to encourage Canadians to return to the office, shopping malls, and sports arenas.
*Disclaimer: all data presented is owned by Caddle and has a Margin of Error of 1% or lower.
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