Last updated on September 28, 2021

How Canadians Feel About Loyalty

With increasing competition for consumer dollars, companies are exploring new and old ways of increasing customer loyalty. From digitization to omnichannel, retailers and brands across industries are meeting consumers where they are – and doing their best to keep them.

According to Review Moose, the average Canadian shopper is a member of up to five different loyalty programs. From Cision, the top considerations when it comes to consumer loyalty include product consistency (71%), product quality (appreciated by 74% of Canadian consumers) and value for money (60% of Canadians like a good deal).

With this in mind, Caddle asked our Daily Panel of over 7,500 Canadians which loyalty programs they currently use.

Which Companies Have Loyal Customers?

This month, Caddle discovered that PC Optimum ranks number one with 87% of Canadians being a member. In second place is Air Miles (79%), followed by Canadi