Last updated on November 8, 2020

2020 Predictions for Social Media: What platforms are right for your brand?

Social media marketing is a necessity in your brand marketing and everyone is using it. Facebook alone has 89% of marketers on the platform for their brand marketing efforts. But are consumers still engaging?  Are certain platforms more favourable than others?  

While Facebook holds strong amongst the platforms for the most demographic groups, they lag behind Instagram when it comes to younger groups, specifically Gen Z.

We asked our 9,000 Canadian panel directly what platforms they use the most – here’s the goods: