Online browsing for products and services has increased rapidly in the 21st century, and so for businesses to have a competitive advantage, SEO is the best weapon.
Keeping this in mind, Caddle asked the largest Daily Active Panel of Canadian consumers how they research and qualify products online for purchase.
How Does SEO Work?
Search engine optimization improves the quality and quantity of website traffic to your website, and Caddle discovered that 88% of Canadians would use Google to actively search for information on products, meaning a lot of the website traffic is coming from a quick Google search.
How Important are Reviews for Canadians?
According to Qualtrics, 91% of 18-34-year-olds trust online reviews as much as personal recommendations, and 93% of consumers say that online reviews influence their purchase decisions. Keeping this in mind, Caddle asked if Canadians Search for Reviews. When
Considering Purchasing Using a Search Engine and discovered that 2 in 3 Canadians will use search engines “Often” or “Always” to find information and reviews of a product.
Do Reviews Improve SEO?
SEO itself is a complicated discipline. It combines many tools and best practices that occasionally evolve and constantly adjust to Google updates, plus Google’s search algorithms are also quite complex. But, there is one thing for sure: having a star rating of 4.0 will drive organic search results on Google when present on both retailer and brand sites and the same is true for search within the retail site.
What Can Caddle Do for You?
Caddle has spent 5+ years building a trusted panel of Canadian consumers, and now you can get access to our panel through our Reviews-as-a-Subscription (RaaS) service. Caddle’s RaaS service is the most competitive Cost per Review in Canada with a large and diverse panel, trusted by fortune 500 companies and has a simple and easy set-up.