Last updated on June 9, 2021
After our parenthood post , Caddle wondered what factors influence Canadian parents on their baby product purchases. On November 30, here’s what we found:
What labels are important when deciding what baby products to buy? (e.g. all natural, organic)
Over half of respondents ranked All-Natural and Sensitive as important labels when purchasing baby products
![babyyy1](/wp-content/uploads/2021/07/babyyy1-800x450.jpg)
Where do you get your information on what baby products to buy?
Over half the respondents get their information on baby products from friends/family as well as self-discovery (personal research)
![baby products 1](/wp-content/uploads/2021/07/baby-products-1-800x450.jpg)
What would most influence you to purchase a new baby product based on environmental sustainability?
78% of consumers believe that environment sustainability is important, and the top 2 most influential factors of a new baby product being reusable packaging and paper-based packaging
![Baby products 2](/wp-content/uploads/2021/07/Baby-products-2-800x450.jpg)
Key Takeaways
No.1 |
All-natural and sensitive are ranked as the most important labels to consider when purchasing baby products
No.2 |
Parents rely on word-of-mouth and personal search to discover what baby products to purchase
No.3 |
Reusable packaging & paper-based packaging are the most influential factors when purchasing a new baby product based on environmental sustainability
*Disclaimer: all data presented is owned by Caddle and has a Margin of Error of 1% or lower.
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