Last updated on October 15, 2021
That the economic shock caused by the COVID-19 pandemic would have major implications for consumer spending is clear. Caddle data shows as few as 15% of Canadians feel they won’t need to reduce spending.
What is less obvious, however, is how spending will change. What tactics will Canadians use to save money? Are we postponing purchases until after the pandemic, and if so, when do we expect to make them?
We put these issues to Caddle’s unique 10,000 member daily survey panel to understand how the crisis is changing Canadian spending habits. So, what did we learn?
How many people are cutting spending?
According to Caddle data almost nine in ten Ca